Group Project | Advertising & Integrated Marketing Communication
Final Project | Integrated Marketing Communication Campaign proposal for Sustainability Development Goal (SDG) #3 - Good Health and Well-Being | Mental Health in Hong Kong
Students in Group
Course | BUS3003 Advertising and Integrated Marketing Communication
Assignment | Design a Marketing proposal according to the selected topic for the Hong Kong market using an integrated marketing communication approach. Campaign to include in-depth research, pertinent theories, IMC technique, principles, analysis, arguments, evaluation, and recommendations. 3-minute microfilm will be produced as part of the IMC components.
License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution.
School | Hang Seng University of Hong Kong | School of Business | Department of Marketing
Academic Programmes | BBA (Hons) in Marketing | BBA (Hons) in General Business