Group Project | Advertising & Integrated Marketing Communication

Final Project | Integrated Marketing Communication Campaign proposal for Sustainability Development Goal (SDG) #3 - Good Health and Well-Being | Mental Health in Hong Kong

Students in Group

• Ava Chan

• Summer Cheng

• Peter Cheung

• Ashley Fung

• Zoe Ho

Course | BUS3003 Advertising and Integrated Marketing Communication

Assignment | Design a Marketing proposal according to the selected topic for the Hong Kong market using an integrated marketing communication approach. Campaign to include in-depth research, pertinent theories, IMC technique, principles, analysis, arguments, evaluation, and recommendations. 3-minute microfilm will be produced as part of the IMC components.

License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution.

School | Hang Seng University of Hong Kong | School of Business | Department of Marketing

Academic Programmes | BBA (Hons) in Marketing | BBA (Hons) in General Business