About
edu . bus . art . design . tech
Eugenie behind the posts
This platform showcases my journey from an artist to a professional designer, from a knowledge seeker to an educator, from an employee to an entrepreneur, and from traditional to digital media. It highlights my experiences in building a profitable online presence and developing a well-established platform. Technology advancements have opened doors for continuous learning and education.
Qualifications: Ms. Shek holds a Bachelor’s in Telecommunication from Michigan State University, USA, and a Master’s in Communication and New Media from City University of Hong Kong. She is an experienced entrepreneur and educator with expertise in graphics, video, multimedia design, digital technologies, eBusiness, eMarketing, strategic partnerships, and project management. She is equally dedicated to research, as demonstrated by publishing her highly respected textbook "Multimedia Storytelling" with Hong Kong Baptist University (Fung & Shek, 2023). Her research focuses on persuasive social behaviours, cultural norms, and the influence of opinion leaders leading to extremism.
Fung, MSK (ed.) & Shek, CYE 2023, Multimedia Storytelling. Module 3: Multimedia Production. Multimedia Storytelling Applied Learning Course Textbook, 1st edn, Hong Kong Baptist University, Hong Kong.
AI Generated content
Eugenie Shek is an educator, multimedia designer, and entrepreneur with a strong background in media, art, design, and technology. She holds a Bachelor’s degree in Telecommunications from Michigan State University and a Master’s degree in Communication and New Media from the City University of Hong Kong. Her professional expertise spans graphics, video production, multimedia design, digital marketing, and project management.
She is a part-time lecturer at GBS (Global Banking School), focusing on marketing and digital technologies studies. Her research interests include persuasive social behaviours, cultural norms, globalization, and the impact of opinion leaders on social dynamics. She is also a founder of various businesses, including F&B, Online Shops, Web Design, Project Management, Decoration Projects, Event Management, Charity Business, Logistic Business, Mobile Apps Development, Online Marketing Consultation and more.
Beyond academia, Eugenie Shek actively promotes creative strategies for digital communication and runs a blog and YouTube channel to share her insights. Her work bridges education and professional practice, making her a prominent figure in multimedia design and marketing.
For more information, visit her website or explore her content on YouTube.
