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Digital Trend 2022 | Online Video Content

Updated: Nov 26

Text-based content used to be paramount when creating a website or blog; however, times have changed. With the tremendous growth of user-generated content (UGC), much of the content produced by amateur users now focuses on online videos and multimedia. Many multimedia productions are created without professional oversight, primarily due to convenience. As a result, unprofessional video content has become a primary news source for the younger generation.


According to a survey from common sense media, dated 13 Aug 2019, teens nowadays get news via different social media channels or YouTube instead of traditional reliable news channels. Here are some interesting findings: (Source: https://www.commonsensemedia.org/)

  • 78% of teenagers say it is important to follow current events.

  • Teens get their news more frequently from social media sites (e.g., Facebook and Twitter) or YouTube than from news organizations.

  • 60% of teens who get news from YouTube say they are more likely to get it from celebrities, influencers, and personalities than news organizations (39%).

  • Teens prefer a visual medium for learning about the news.