Educator

This module will provide with a historical and theoretical introduction as well as a practical training in online media production. In lectures, students will explore the cultural contexts of interactive online media production and develop methods for describing, analysing and criticising a diverse range of online media forms and practices. We will discuss the global, ethical and transcultural dimensions of social media, AI and big data.

The main objective of this module is to introduce students to the key meanings and structures of visual culture and thus help them investigate the ways in which cultural meanings are articulated, interpreted and communicated through different forms of visual-cultural practices, such as films, photographs, advertisements and museum displays etc. This module will also introduce a range of visual research methods and media production techniques which develop students’ capacities in both analyzing and creating visual-oriented projects.

This subject allows students to conceptualize and design visual communication artifacts using creative and practical skills relevant to a range of design genres and media.  It develops an awareness and understanding of graphic design principles and visual culture(s).  Due to the pandemic, new software was introduced | GIMP, Vectr, and Inkscape.

This unit introduces the critical arena of visual communication, giving students the skills to critically interpret the visual images which surround us. Multiple sites of social life are being radically transformed by visual communication; social media, lifestyle applications, security systems, medical diagnostics, business and technologies using data and statistics all employ visual images to communicate large volumes of information. Increasingly invasive regimes of imaging have wide ranging consequences, both social and political.

In Multimedia Storytelling, student-centred learning and teaching activities are designed to enable students to understand fundamental theories and concepts of storytelling, develop their generic skills, and address their career aspirations in the field of creative media and communication. It aims to provide students with a taste of the working environment across creative media and industry sectors and to instil their passion for a further career in creative media or related fields.

This module aims to introduce the principles of semiology for image builders which enable students to interpret the language of signs.  It also equips them with the ability to manipulate effectively the concealed codes in words and image compositions for conveying messages to target audience.

This course introduces the innovative world of blogging by exposing students to an extensive level of digital communication.  Students will learn the concepts and techniques for producing high-quality content with add-on knowledge on social and ethical issues.

This course aims to develop students’ ability to write innovatively and produce content in digital environments. It will also expose students to a variety of Web 2.0 online tools and platforms that support writing online such as websites, blogs, media narratives and digital storytelling (i.e. audio and video essays, podcasts, and wikis).

This subject allows students to conceptualize and design visual communication artifacts using creative and practical skills relevant to a range of design genres and media.  It develops an awareness and understanding of graphic design principles and visual culture(s). 

This subject explores the skills, strategies and professional expectations of collaborative media production. An examination of relevant principles, practices and industry case studies provides the basis for teams of students with different media production expertise to collaborate in the development of common projects. 

This is a higher level multimedia and interactive design course, in which case studies will focus on both the spatial design and the sequential-interactive-narrative aspect of modern screen-based media, such as web site, mobile app, virtual tour, augmented reality as well as games.

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The course provides students with aesthetic frameworks for the appreciation of spatial and sequential design in dynamic media, and for developing a personal style in interactive media design and informational communication. Students will gain hands-on experience in designing and prototyping an interactive media project or an interactive application/game for digital marketing and communication.

Branding is more than a logo and a set of stationery. Branding is a design system that helps clients create, manage and promote their brands. On completion of this project, students should be able to have an understanding of how brand strategy, design, naming, interactive and research can create brand power.

Focus mostly on Mobile Photography - How to operate a camera and use photography to communicate ideas.; interpret experience and convey messages using storytelling method with combined images.

This course enables students to learn the operation of the camera, as well as the theory and practice of photography in which students can make use of photographs for both data collection and the actual design work. They will also learn to use the camera as a tool to produce images that convey messages.

This subject explores the local and global impacts of digital and social innovation and the major debates surrounding digital disruption across the creative industries. Lecture topics will focus on major differences between a range of activities in startups, innovation hubs, incubators, accelerators, and co-working spaces, as well as in creative and cultural industry precincts and other emerging areas of ‘smart cities. It also focuses on the network of interactions among people, organizations, and real-world locations that are defining these innovative and entrepreneurial activities. Through case studies, guest lectures from digital media practitioners, and assessment tasks, students will investigate a range of public and private stakeholders, projects, shared events, technologies, and policies that are shaping innovation and entrepreneurship in commercial and non-profit creative industry settings.

This course is an introduction to the components of computer graphics and digital media. Students will learn the concepts and techniques for the preparation of electronic art and design for the purpose of visual communication.

Topics include digital typography, illustration techniques, scanning/digital imaging, digital

color theory, file format preparation, layout, and composition using the computer as an integral tool for design.

Introduces students to the dynamic and complex world of integrated marketing communications, with emphasis on advertising. It examines, through current issue analysis, the challenges and opportunities that marketers face in this digital era. Students are required to analyze advertising and other marketing communication problems, through case studies and project assignments, from the management’s viewpoint. Real-life examples are used to explain how brand and product features/benefits can be translated into promotional appeals that influence customers’ purchasing behavior.

This course is an introduction to the components of computer graphics and digital media. Students will learn the concepts and techniques for the preparation of electronic art and design for the purpose of visual communication. Topics include digital typography, illustration techniques, scanning/digital imaging, digital color theory, file format preparation, layout and composition using the computer as an integral tool for design.

This module aims to introduce the concepts of types and images in media and how they associate with technology, culture and human behaviours in a society. It is designed to develop students’ aesthetics judgment and the abilities to engage the audience by utilizing types and images with the diverse mediums.

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”Design is relationships. Design is a relationship between form and content.”

– Paul Rand, 1914-96

To address the major issues associated with the relationship between new media and human cultures in the digital era. Paying special attention to the understanding of the challenges and opportunities introduced by new media technological advancements, students will be encouraged to capture the emerging social phenomena around new media (e.g., social media, wearables devices, VR/AR, and human augmentation) along with allied ethical, social, and cultural issues.

This course is an introduction to the components of computer graphics and digital media. Students will learn the concepts and techniques for the preparation of electronic art and design for the purpose of visual communication. Topics include digital typography, illustration techniques, scanning/digital imaging, digital color theory, file format preparation, layout and composition using the computer as an integral tool for design.

An introduction to motion graphics with a refined ability to realize and prepare graphic design solutions for presentation through a variety of processes including design industry-standard computer applications proficiently to a professional level.

Introduces students to the key concepts and debates in the study of global media and social justice includes the role of media and communication in mapping the planet and in imagining the global connections, examines how the media themselves have changed in the era of globalization, and focus on what how to navigate this new global media environment, exploring concepts of citizenship, empathy, the global public sphere, and the movement of people and ideas on global survival circuits.

A smartphone is no longer regarded as merely a phone, it is a device that takes pictures, makes videos, and connects people to the world in ways no one has ever imagined before, and mobile technology is in no way stagnant and are continuously evolving. Mobile technology is one of the forces shaping our cultural and modern society.

This module aims at engaging students in an active investigation into the social and cultural impact created by the rise of digital technology. Aside from the technological point of view, students will be guided to adopt multiple perspectives from social science, media studies, and cultural studies to describe and explain socio-cultural phenomenon. The module also aims at facilitating student’s research skills and critical thinking skills.

This module equips students with the aesthetic theories in design and media practice and introduces different types of new media. It enables students to relate this fundamental knowledge in Advertising design to authentic contemporary social, economic and political contexts. Students will be provided with the opportunity to create media production with the application of appropriate media and analysis techniques.

This module would adopt a mixture of teaching and learning activities, embracing lectures, tutorials and workshops, to develop student’s aesthetics in design and media practice, and to enhance their mastery of skills in new media design.

A series of lectures aim at providing students with essential knowledge of media aesthetics.

The module aims at introducing to students the enormous changes happening in the society and media industry brought forth by technological advancements. The module familiarizes students with the nature and attributes of traditional media as a foundation. Then, students will be engaged in an active investigation in why and how technology affects information dissemination and reshapes the society and entire media industry. In addition, the module aims to cultivate student’s awareness of the interdependence between media and technology.

• This course is all about Adobe Illustration with a professional vector base technique.  This course is designed to provide the student with an opportunity to gain or enhance the knowledge of visual communication and to explore an area of interest related to designing with Adobe Illustrator. Students will explore their creativity through lab exercises, develop professional design skills and prepare themselves to meet the challenge related to design and layout in the future.

• Some Adobe Photoshop and Indesign will be introduced in this course to enhance the skills learned from Adobe Illustration.  The student will work on classwork and final project as a practice to enter a new level of design

This course has been designed to help students improve spoken English and offers various opportunities to achieve this goal. These include instruction on aspects of speech and oral communication (formal and informal); information about common ways of describing spoken English (including the International Phonetic Association symbols for the sounds of speech); in-class exercises on pronunciation and intonation during which students will learn about more theoretical aspects of spoken English and focus on micro aspects of spoken English; oral dubbing where students use English to replace voices on films or documentaries; recitation where having a chance to recite with meaning naturally; and a project in which students compare their own spoken English with a native speaker of English. 

This course aims to develop students’ ability to design and create multiplatform digital content as part of a public relations campaign. They will learn classic and contemporary theories and applications of design and apply them to the analysis, conceptualization, planning and execution of the campaign that will feature both print and online-based collaterals. Students will gain practical hands-on skills with industry-level digital production software, which can be applied within a wide range of academic and professional contexts.

This subject examines strategies and campaigns to address global inequalities in media and information flows, from the UNESCO debates of the 1960s to recent developments at the World Summit on the Information Society and beyond. Students explore their own rights and responsibilities as Global Media Citizens through case studies of international media regulation and citizens' media initiatives.

Web Design 2 is an advanced course for students who have completed Web Design 1. Besides the knowledge learned from Web Design 1, students in this course will examine animation movement, navigation, multimedia integration, and web design file optimization in order to successfully develop a website.  Intented Learning Outcome: 

Identify the latest trends of web design and interactive authoring skills in multimedia design;

Interpret design thinking in the sense of interactions, practice, experience and dynamics of visualcommunication;

Apply prevailing digital media, such as digital image and video, sound, animation and motions tofacilitate execution in web design;

Design a website using various computer design application skills.

• ​This course aims to further develop students’ English language competence in all four skills of reading, writing, speaking, and listening.  

• Enhancing students’ understanding of, and ability to engage in, professional communication related to language studies and design communication. (verbal and non-verbal communication)

• This is an introductory course to design newbies to understand the concept of the transmission of information and ideas using symbols and images, it encourages students to communicate in a creative and innovative perspective through visual imagery.  

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• This course is designed to provide the student with an opportunity to gain or enhance the knowledge of visual communication and to explore an area of interest related to design. Students will explore their creativity through lab exercises, develop professional design skills and prepare themselves to meet the challenge related to design and layout in the future. 

Professionalism on individual branding for final design portfolio.

Definition of design positioning statement (UX / UI / Responsive / Graphic / Typography)

Assemble strongest physical, printed and digital portfolios for visual communication.

Importance of qualification of design strength on Visual Communication.

Effective communication strategies for designers.

Enhancing verbal communication skills and become a better communicator.

This course enables students to utilize visual design principles, information design, interface design and basic scripting language to create a user-friendly web presentation. The goal of this course is to help students developing creative and aesthetic sense and to apply new technology in solving traditional visual communication problems.

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On completion of the course, students should be able to

discuss web design and the establishment of effective information in time-based and event-based environment;

formulate and develop imaginative and appropriate solutions to web design problems;

apply basic navigation and interactivity skills;

interpret audience and consumption behaviour and produce user-friendly web interfaces.

This course aims to develop students’ business communication skills in handling a range of business correspondences and critical and practical thinking skills through simulated and/ or authentic business case studies. Emphasis is put on developing students’ reading, writing, listening and speaking skills and broadening their knowledge as well as principles and theories about business communication.

Course Aims:

To develop students’ vocabulary, grasp of expressions and structures, and use of discourse features.

To broaden students’ background knowledge through familiarization with, and discussion of, a range of topics of social, cultural, political, and other topical relevance.

To provide students with the linguistic wherewithal to better articulate their thoughts in English

To give students more confidence in using English for their own use and self-expression.

This course explores Western art from the pre-historical period to the present day. Examining a variety of art movements and their masterpieces in painting, it discusses how various artistic features are tied to different historical, social and cultural contexts. The students are expected to learn how to appreciate painting as an integral part of a meaningful life and acquire a better understanding of the relationship among art, culture and society.

After years of practical experience in the design, multimedia production, and marketing industries, I started a digital document design course in tertiary education. 

This course aims to develop students’ ability to design and create multiplatform digital content as part of a public relations campaign. They will learn classic and contemporary theories and applications of design and apply them to the analysis, conceptualization, planning, and execution of the campaign that will feature both print and online-based collaterals. Students will gain practical hands-on skills with industry-level digital production software, which can be applied within a wide range of academic and professional contexts.

To equip young people interested in joining the festival decoration industry, Y.E.S. is the first to launch this brand new training course. In addition to introducing the materials and equipment used in shopping malls, the course also teaches participants the production and installation skills of various types of decorations, research and design diagrams, and field observations. Participants who perform well can also get job experience and internship opportunities.

The aim of this module is to provide students with the experience of planning, acting, directing & producing a digital studio production.  On completion of this module, students should be able to

understand the real-life digital film, tv, and video production in depth from pre-production to post-production to final delivery;

operate different types of equipment at the studio & outdoor shooting;

understand the basic skills and responsibilities needed for various roles in a production team;

produce a video with soundtracks & special effects for optimal impact;

produce various types of film, tv, and video programs.

In the early days of the internet, playing animations in a browser was a dream.  Ways to do so include creating GIF images from Adobe ImageReady or writing Java program, which was extremely slow.  Macromedia Flash became very popular due to the small file size, improved performance, and freely available Flash Player plugin, perfect for the dial-up internet connections at the time.

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This introductory course explores animation's basis skills by using Macromedia Flash 4.0 to demonstrate how to put a vector graphic in motion by moving up/down, left/right, fade in/out, scaling, etc. 

This subject provides students with a basic understanding of planning, acting, directing & producing a digital studio production. 

Production Management

Digital Film and Video Studio Production

Post-production & Creative sound design

Output and Delivery

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Equipment | DVCam, studio lighting setup, digital capturing process, editing process with Adobe Premiere 5.0 and digital console. 

This course was introduced before the popularity of YouTube.  The main focus on the basics of on-demand content and live broadcast streaming technology.  Students learned the MPEG video standard, digital rights management, TCP/IP architecture, routing method, multimedia over the Internet, and tutorial based on media streaming tools such as Windows Media encoder and real player streaming. 

In the early 2000s, during the dot-com bubble (the Internet bubble).  The media industry struggles for web designers with proper education - web design, motion graphic (GIF) & multimedia media tools.

In this course, the student will understand the basic creation of a web page based on the current software and technology trend. The course outline includes the basic programming coding structure of HTML 4.0, CSS2, with practical design skill with creating web graphics in Adobe Photoshop 5.5 (JPG) and Adobe ImageReady 1.0 (Animated GIF).  Execute final projects and class exercises with web design projects based on learned technical skills.

In the early 2000s, many media companies experience the digitalization process by changing their system from analog to digital.  Many digital production courses were introduced to the market. 

Students learned the process of digital video production includes the basic video Pre-Production, Production, and Post-Production process. Lecture based on the theory of the planning stage with documentation, tutorial based on actual live video production of news production, green screen, and editing.  Learned how to use Adobe Premiere 5.0.​