Search Results

In the fast-paced world of digital marketing, infographics have become a powerful tool for conveying complex information in an engaging and easily digestible format. These visually compelling graphics not only capture attention but also enhance the overall effectiveness of your marketing strategy. What is Infographic An infographic presents information or data visually. Its name combines "info" and "graphic," highlighting its purpose. “ Infographics  (a clipped compound of "information" and "graphics") - - Wikipedia" Infographics are viewed, shared, and appreciated more than other types of content. They are an effective way to communicate information in an engaging format. A study found that infographics were shared and liked on social media three times more frequently than any other content type, demonstrating their viral potential. This led to 70% of social media users would rather learn about a topic through infographics than text. (Sources: Pew Research, 99Firms, Hubspot, Pestle Analysis.) Why do we use Infographic? Between 2010 and 2012, searches for infographics  increased by 800% . Infographics have enjoyed a clear jump in popularity. As in the example below, infographics use striking, engaging visuals to communicate information quickly and clearly. Statistics from the social network Digg reveal that since 2007, infographics on Digg have increased by 250 times! According to the Social Science Research Network , 65% of the population are “visual learners.”   Infographics are a powerful tool for communicating information because they combine data with visual imagery, engaging both the analytical (left) and creative (right) sides of the brain. This combination makes it easier to understand, remember, and share information. It’s important to know where to find quality data and how to analyze and present it in an appealing way. Why Infographics Are Essential for Marketing Infographics combine visuals and data to present information in a way that is both informative and visually appealing. They are particularly effective for breaking down statistics, explaining processes, or sharing industry insights. By simplifying complex topics, infographics help your audience quickly grasp key points, making your content more memorable and shareable. According to the FOUR types of learners (The VARK Learning Styles Model 1920s | Neil Fleming), 65% of the population are Visual Learners Visual learners have an excellent spatial sense and learn and remember best through visual communication. They are good with map reading and blessed with a strong sense of direction. Infographic elements: Pictograms, Percentage, Comparison, Pie Charts, Area Chart, Maps, Timeline, Line Graphs, Coloum Bar Chart / Histogram. Types of Infographic: Line Graphs, Bar Charts, Pie Charts, Histogram, Scatter Plot, Venn Chart, Area Charts, Spline Chart, Box & Whisker Chart, Bubble Chart, Pictographs, Dot Plot, Radar Chart, Pyramid Graph Key Elements of an Effective Infographic Infographics are powerful tools for simplifying complex information and engaging audiences visually. To create impactful infographics, focus on the following essential elements: Headline and Subheadings: Drawing Attention and Providing Clarity Purpose: Draw attention and provide clarity about the topic. Tips: Use concise, engaging titles with keywords relevant to your audience. Subheadings should organize content logically and make it scannable. A strong headline and well-structured subheadings are essential for grabbing attention and ensuring the topic is easily understood. Craft concise, engaging titles enriched with keywords relevant to your audience to improve SEO and attract more readers. Subheadings should logically organize the content, making it scannable and easy to navigate, which enhances the user experience and encourages longer time spent on your page. Combining clarity with search optimization ensures your content stands out and effectively communicates its message. Compelling Visual Design: Enhancing Readability and Captivating Viewers Purpose: Enhance readability and captivate viewers. Tips: Incorporate a clean layout, consistent colors, and visually appealing fonts. Use icons, shapes, and charts to support the message without overwhelming the viewer. A visually appealing design is crucial for enhancing readability while captivating your audience. To achieve this, focus on a clean layout that balances text and visuals effectively. Use a consistent color palette and aesthetically pleasing fonts to create harmony and maintain viewer engagement. Incorporate supportive elements like icons, shapes, and charts to convey information more effectively without cluttering the design. A well-thought-out visual approach not only improves comprehension but also ensures your content leaves a lasting impression on your audience. Visual Design: Captivating Viewers and Enhancing Readability Purpose: Enhance readability and captivate viewers. Tips: Incorporate a clean layout, consistent colors, and visually appealing fonts. Use icons, shapes, and charts to support the message without overwhelming the viewer. A compelling visual design is key to both captivating your audience and ensuring your content is easy to read. Achieve this by creating a clean and organized layout that balances visuals and text seamlessly. Use a consistent color palette to evoke emotions while maintaining brand identity, and select visually appealing fonts that are easy to read across all devices. Incorporate elements like icons, shapes, and charts strategically to highlight key points and simplify complex ideas without overwhelming the viewer. A well-executed visual design not only grabs attention but also keeps your audience engaged, making your content more impactful and shareable. Data and Statistics: Establishing Credibility and Providing Context Purpose: Provide credibility and context to the message. Tips: Present data using charts, graphs, or maps. Cite reputable sources for accuracy and trustworthiness Incorporating data and statistics into your content is essential for establishing credibility and giving context to your message. Use visual tools like charts, graphs, and maps to present information clearly and make it easier for your audience to understand complex concepts. Ensure accuracy by citing reputable sources, which builds trust and reinforces the authority of your content. Well-presented data not only strengthens your message but also engages readers by adding depth and reliability to your narrative, making your content more persuasive and shareable. Content Flow: Ensuring Logical and Digestible Presentation Purpose: Ensure content is presented in a logical and digestible order. Tips: Use arrows, numbering, or sections to guide readers from one point to the next seamlessly. A well-structured content flow is essential for presenting information in a logical and easily digestible order, enhancing user experience and engagement. Organize your content using visual cues such as arrows, numbering, or clearly defined sections to guide readers smoothly from one point to the next. These elements help create a seamless narrative, ensuring that your audience can follow your message without confusion. By structuring content thoughtfully, you improve readability, maintain user interest, and encourage longer on-site engagement, all of which contribute to better SEO performance. Icons and Illustrations Purpose: Simplify concepts and add visual interest. Tips: Use relevant and minimalistic icons or illustrations to represent ideas without overcrowding the design. Typography Purpose: Communicate the message clearly and aesthetically. Tips: Use readable fonts with size variations to emphasize key points. Limit to 2-3 complementary font styles. Color Palette Purpose: Evoke emotions and maintain consistency. Tips: Use brand colors or select a harmonious palette to create visual appeal while ensuring readability. Call-to-Action (CTA) Purpose: Encourage audience interaction or further exploration. Tips: Include a clear, actionable message, such as “Learn More,” “Share This,” or “Download the Full Report.” Branding Purpose: Reinforce brand recognition and authority. Tips: Add your logo, website URL, and brand colors subtly without distracting from the main content. Social Sharing Features Purpose: Maximize reach and engagement. Tips: Add icons or QR codes for easy sharing on social platforms. Powtoon Introduction (EugShek) (01:55) https://www.youtube.com/watch?v=SNP4MceHUCo

2021-2022 | Multimedia Storytelling | Tripartite Partnership (Industry + Hong Kong Baptist University + Secondary School) In Multimedia Storytelling, student-centered learning, and teaching activities are designed to enable students to understand fundamental theories and concepts of storytelling, develop their generic skills, and address their career aspirations in the field of creative media and communication. It aims to provide students with a taste of the working environment across creative media and industry sectors and to instill their passion for a further career in creative media or related fields.

Media trends in business promotion Antony Au | Swish Club Hong Kong | https://www.swishclub.com.hk | http://www.instagram.com/swishclubhk Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Twenty years ago, the term "Muay Thai" (Thai Boxing) in Hong Kong meant professional martial art and combat sports instead of a healthy fitness sport. Antony Au pioneered this transformation 18 years ago with Swish Club, a Thai boxing training and fitness center, since 2003. With 18 years of excellence, Swish Club believes the speed and strength of Muay Thai can spark off positive changes in our students. ‘Swish’, an animated word for sound, speed, and action, is fundamental to Swish Club’s philosophy. Swish – goes the sound of the wind, invisible and intangible. Video Shooting | iPhone 11 Pro Max Equipment | Gimbal Editing | Adobe Premiere Rush

The CLAP-TECH Pathway (“CLAP-TECH”) is funded by the Hong Kong Jockey Club Charities Trust as part of the Jockey Club Multiple Pathways Initiative. A tripartite partnership between secondary schools, industry partners and the Hong Kong Baptist University, the project equips students with valuable skills, competencies and work ethics via non-traditional education pathways, enabling them to take on “new collar” roles that are increasingly popular across industries. #education #university #students #schools #project https://www.claptech.hk/en/

Project | A field trip to Adobe Workshop Student | Elvis Chan Course | LAC13741 Digital Media Communication Assignment | Student completes assigned in-class activities features and exercises demonstrating familiarity with computer software and design skills. Course intended learning outcome includes producing products with good typography, page layout, and design; using professional digital content production software for multi-platform output; explaining key design theories and concepts and their applications to digital media communications, encompassing public relations, advertising, marketing, branding, and promotion. School | University of Wollongong College Hong Kong Program | Associate of Art in Public Relations and Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

Project | 1-minute video as an introduction to the collaborated business Students in Group Clement Chung | https://clementpmc.wordpress.com/ Ali Dad | https://theaqibali.wordpress.com/ Joanne Kwok | https://jonjoanne.wordpress.com/ Katrina Wong | https://katrinamedia915.wordpress.com/ Course | BCM303 Collaborative Production Workshop Assignment | This assignment involves simulated creative industry projects. With 3-4 students, the team will work as simulated creative agencies throughout the semester. Students will provide a creative brief for the agency to respond to. A 1-minute video will be produced as an introduction to the collaborated business. School | University of Wollongong College Hong Kong Program | Bachelor of Communication and Media License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

Project Detail | Social problem: Hong Kong is a very busy city, it feels very chaotic, and life is high-paced here. While this might be great for the businesses, it is very stressful on the people and takes people away from having the time to appreciate other things in life, such as the outdoors, quiet times alone, and often the beautiful scenery. Student | Jay GU | Course | DAV4121 Semiotic Assignment | Following the semiology analysis learned in class, through the visual language, create a video about who are you/what you care. School | Thei (Technological and Higher Education Institute of Hong Kong) Program | Bachelor of Arts (Honours) in Advertising License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

Tertiary Education | Storytelling Method | CLAP-TECH Pathway CLAP-TECH Pathway is an education model that incorporates career and life development in its curriculum throughout the five-year journey with emphasis on nurturing both ICT knowledge and attributes ubiquitously essential to all workplaces.

Tertiary Education | Web Design & Interactivity The most important element under Web Design is interactivities. It is a communication between users and the website owners with engagement for a more enjoyable user experience.

2015-2021 | Associate Degree  | Community College of City University / University of Wollongong College Hong Kong After years of practical experience in the design, multimedia production, and marketing industries, Eugenie started a digital document design course in tertiary education at the Community College of City University (CCCU). This course aims to develop students’ ability to design and create multiplatform digital content as part of a public relations campaign. They will learn classic and contemporary theories and applications of design and apply them to the analysis, conceptualization, planning, and execution of the campaign that will feature print and online-based collaterals. Students will gain practical hands-on skills with industry-standard digital production software such as Adobe Photoshop, Adobe Indesign and Adobe Illustrator, ensuring they are competitive and industry-ready within various academic and professional contexts. Eugenie later modified this course to include learning open-source design software such as GIMP, Krita, Inkscape, Vectr, and Blender instead of Adobe Photoshop, InDesign, and Illustrator. The course follows the market standard by providing training in the most updated digital landscape. Some examples of open source Multimedia Tools : GIMP (GNU Image Manipulation Program) : gimp.org An alternative to Adobe Photoshop for tasks like photo retouching, image composition, and image authoring. Inkscape : inkscape.org A vector graphics editor similar to Adobe Illustrator that is used for creating logos, icons, and illustrations. Krita : krita.org • A powerful tool for digital painting, suitable for concept art, illustrations, and comics. Darktable : darktable.org • An open-source photography workflow application and raw developer, comparable to Adobe Lightroom. Pencil2D : pencil2d.org • An easy-to-use tool for 2D hand-drawn animation. Blender : blender.org • A comprehensive suite for 3D modeling, animation, rendering, and video editing. FreeCAD : freecadweb.org • A parametric 3D CAD modeler focused on mechanical engineering and product design. Sweet Home 3D : sweethome3d.com • A design tool for creating interior layouts and 3D home design. Penpot : penpot.app • A collaborative web-based platform for UI/UX design, similar to Figma. Figma (Free Tier) : figma.com • Although not open-source, Figma offers a free tier and is popular for collaborative web design and UI/UX prototyping. Webflow (Free Tier) : webflow.com • Web design tool and CMS, allowing designers to create responsive websites visually. Scribus : scribus.net • A free desktop publishing software for creating brochures, posters, and magazines, comparable to Adobe InDesign. FontForge : fontforge.org • An open-source font editor for creating and editing fonts, supporting formats like TrueType, OpenType, and PostScript. LibreCAD : librecad.org • A 2D CAD application, ideal for creating technical drawings and schematics. Kdenlive : kdenlive.org • A powerful video editor with multi-track video editing capabilities, often compared to Adobe Premiere. Shotcut : shotcut.org • A free, open-source video editor with a variety of features including support for many video formats.

(Post created in 2019 and updated in 2024) (Post originally created in 2019 and updated in 2024) Adobe XD is a leading design tool for creating user experiences (UX) and user interfaces (UI) for websites, apps, and digital platforms. Developed by Adobe, it offers an intuitive interface and advanced features that make designing and prototyping seamless and efficient. With Adobe XD, designers can craft vector-based layouts, interactive prototypes, and responsive designs to meet the needs of modern digital users. Its standout features include artboards for multiple layouts, real-time collaboration, and integration with other Adobe Creative Cloud apps like Photoshop and Illustrator. These integrations allow for a smooth workflow across various design tasks. The platform also simplifies user testing by enabling designers to preview and share interactive prototypes, helping teams gather feedback and refine their designs before development. Whether you’re a solo designer or part of a collaborative team, Adobe XD empowers you to bring creative ideas to life with precision and efficiency. Widely used by professionals across industries, Adobe XD has become a cornerstone tool for crafting engaging digital experiences that resonate with users. Timeline of Adobe XD: Key Milestones in Its Evolution 2015: Announcement and Development Adobe announced the development of Adobe XD under the codename Project Comet, aiming to create an all-in-one UX/UI design tool. 2016: Initial Release Adobe XD was officially released as a beta version for macOS. Early features included artboards, vector design tools, and interactive prototyping. 2017: Public Launch Adobe XD exited beta and became available for both macOS and Windows. Introduced key features like repeat grid, which simplified creating multiple elements with consistent spacing and layout. 2018: Cross-Platform Collaboration Added support for real-time collaboration to enable design teams to work on projects simultaneously. Integrated voice prototyping to support designing for voice-controlled devices. 2019: Plugins and Ecosystem Growth Launched a plugin ecosystem, allowing developers to extend XD’s functionality with custom tools and integrations. Introduced auto-animate, enabling designers to create advanced transitions and animations. 2020: Creative Cloud Integration Enhanced compatibility with Adobe Creative Cloud, allowing seamless collaboration with apps like Photoshop, Illustrator, and After Effects. Rolled out co-editing for live team collaboration. 2021: Accessibility and Features Improved features for accessibility testing and design systems to ensure inclusive design practices. Expanded integration with third-party tools for project management and development handoff. 2023: Continued Enhancements Focused on improving performance, prototyping, and collaboration tools to meet the needs of larger creative teams and complex projects. Adobe XD has evolved into a comprehensive platform for UX/UI design, adapting to the ever-changing demands of designers and developers. It remains a key player in the digital design landscape. Reading Activity Download the free version of Adobe XD ( https://helpx.adobe.com/xd/get-started.html ) Follow the instructions under this tutorial to create your first layout:

Tertiary Education | Media Studies, Types & Images, Corporate Identity & Branding By witnessing the paradigm shift of the Media Industry, teaching topics related to the discovery of the Digital Media Industry started. It is crucial for students to gain knowledge from tradition to new media, meeting face to face to online, distribution to access, one-way to interactivity, linear to hypertext, periodicity to real-time, monomedia to multimedia, media to content, audience to user, data to knowledge, etc.