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Project | Black and White Photography Student | Shanille Eraes | https://www.behance.net/shanilleeraes Course | CCAT4029 Photography Assignment: The goal of this assignment is to master black and white photography with the camera by applying elements of arts and principles of design, along with the composition technique learned in Lectures. Students are suggested to select ONE famous photographer as a reference. Project includes Introduction, content, conclusion, and reference. Clearly explain the Topic & Theme, concept, use of elements of art, principles of design, composition, and monochrome tips on paper. School | HKU School of Professional and Continuing Education Program | High Diploma in Visual Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

Project | The Campus showcase of UOWCHK/CCCU Student | San Diego Gabriel Robin | https://www.linkedin.com/in/robin-san-diego-73677a1b3/ Course | BCM332 Global Media Interventions Assignment | Video classwork to bring the audience to the Telford Campus of the UOW College Hong Kong. Students could apply different skills in pre-production, production, and post-production. School | University of Wollongong College Hong Kong Program | Bachelor of Communication and Media License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

Media trends in business promotion Ann Choi | annchoi Photography | http://www.instagram.com/annchoiphoto Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Having studied photography in Germany and the United States, Ann returned to Hong Kong to build her career in the multimedia industry. Over the years, she has gained extensive knowledge and experience through her roles as a television producer, program executive producer, photographer, researcher, scriptwriter, and magazine editor. Ann is also an independent film director. Ann believes the "picture speaks" for wedding photography is not only about showing the precious moment itself but also about setting it in its proper context. Only then can the whole vivid story be revealed: photographic evidence with an exciting sense of real life. Video Shooting | iPhone 11 Pro Max Equipment | NA Editing | Adobe Premiere Rush

Media trends in business promotion Fiona Lui | https://fionalui.com | OIL DIVA | https://www.facebook.com/hkoildiva/ Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Fiona Lui is a qualified aromatherapist, she founded OIL DIVA Handmade Soap & Aromatherapy Workshop in 2014. The studio in Wong Chuk Hang has provided a place for everyone to relax their body and mind. Here you can easily make handmade soaps, non-toxic skincare products, or other aromatherapy boutique handcrafts. All instructors have professional aromatherapist certificate qualifications with products made with 100% natural vegetable oils and essential oils. Courses include handmade soap, homemade skincare products, candle energy lamps, Korean candle ornaments, and oil massage. Video Shooting | iPhone 11 Pro Max Equipment | NA Editing | Adobe Premiere Rush

Project | The Campus showcase of UOWCHK/CCCU Student | Luke Ho Course | LAC13710 Digital Communication and Application Assignment | A feature article final project by applying the basic principles and design elements (type, color, contrast, proximity, etc.) to create two items: a magazine feature article and one explanatory video with a storyboard. The topic and theme are decided by the student, such as personal interests or life sharing. The message has to be clearly presented related to the promotion of the interest/sharing. School | University of Wollongong College Hong Kong Program | Associate of Arts in English for Professional Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com) , or contact the student for attribution.

(Post created in 2019 and updated in 2024) The rapid growth of social media has transformed how businesses engage with audiences. With nearly 4.9 billion users worldwide (* Statista : "Number of social media users worldwide from 2010 to 2027." You can find the detailed statistics and projections on their website: Statista .) , platforms like Facebook, Instagram, and TikTok offer unparalleled opportunities for brands to connect. Companies increasingly leverage enriched multimedia content—such as videos, infographics, and interactive posts—to capture attention and enhance user engagement. This dynamic approach boosts brand visibility and fosters deeper connections with consumers. As social media continues to evolve, businesses that embrace innovative multimedia strategies will thrive in reaching and retaining their target audiences effectively. Embrace the power of social media marketing today! Rapid Growth of Social Media with Statistical Insights User Growth : As of 2023, there are approximately 4.9 billion social media users worldwide , representing about 61% of the global population . This increased from 3.6 billion users in 2020  (Statista, 2023). Platform Popularity : Facebook remains the leading platform with over 2.9 billion monthly active users , followed by YouTube with 2.5 billion  and Instagram with 2 billion  (Statista, 2023). Daily Engagement : Users spend an average of 2 hours and 31 minutes per day  on social media platforms, highlighting the significant role social media plays in daily life (We Are Social & Hootsuite, 2023). Growth Rate : Social media usage has grown by 13%  year-over-year, reflecting a continual increase in user engagement and platform adoption (DataReportal, 2023). Mobile Usage : Over 98% of social media users access platforms via mobile devices , emphasizing the importance of mobile-friendly content (Statista, 2023). Empowering Non-Designers with Advanced Design Software The rise of advanced design software featuring collaborative and AI capabilities has revolutionized content creation for digital marketing. Now, non-designers and beginners can effortlessly produce impactful visuals and engaging content. Tools like Adobe Express and, formally, Adobe Spark enable users to create stunning graphics and videos without extensive design skills, catering to the growing demand for high-quality social media content. Adobe | World's most widely used Graphic Design Software Providers Adobe remains one of the world's most widely used graphic design software providers. Its flagship applications, such as Adobe Photoshop , Illustrator , and InDesign , are industry standards for graphic design, image editing, and layout creation. Adobe Creative Cloud offers an ecosystem of integrated tools for design, video editing, web development, and more, making it a comprehensive solution for creative professionals. Discover Adobe Spark: A Journey of Innovation Adobe Spark, launched in 2016 , has transformed the way users create visual content. This intuitive design tool empowers non-designers to produce stunning graphics, web pages, and videos effortlessly. Over the years, Adobe has continuously enhanced Spark, introducing features like customizable templates, animation options, and seamless integration with Adobe Creative Cloud. In 2021 , Spark was rebranded to Adobe Express, reflecting its expanded capabilities and focus on user-friendly design. With its commitment to innovation, Adobe Spark enables individuals and businesses to elevate their digital marketing strategies and engage audiences effectively. Start creating with Adobe Spark today! Adobe Express: Empowering Creativity for Everyone Adobe Express, formerly known as Adobe Spark, is a versatile design platform enabling users to easily create stunning graphics, web pages, and video stories. Launched by Adobe, this user-friendly tool caters to beginners and seasoned designers, offering a range of templates and design assets that simplify the creative process. With Adobe Express, users can quickly produce eye-catching social media posts, promotional materials, and engaging presentations. Its intuitive drag-and-drop interface allows for seamless customization, making it accessible for anyone, regardless of design experience. Additionally, Adobe Express integrates powerful features like text effects, animations, and stock images, enhancing your projects without needing advanced design skills. Whether you are a business owner, educator, or content creator, Adobe Express empowers you to tell your story visually and effectively. Explore the limitless possibilities of Adobe Express and unleash your creativity today! Adobe’s dominance is attributed to its continuous innovation, regular updates, and compatibility across industries like advertising, marketing, publishing, and digital media. The suite’s cross-platform accessibility and cloud-based features enable seamless collaboration and storage, enhancing its appeal in professional environments. Adobe's response to Open-Source-Application | Adobe Express: Adobe Express can be seen as Adobe’s response to the growing popularity of open-source and simplified design applications. Adobe Express, previously known as Adobe Spark, is a streamlined, browser-based design tool aimed at users who seek quick and easy ways to create professional graphics, social media posts, flyers, and more without requiring the steep learning curve associated with Adobe’s professional-grade tools like Photoshop or Illustrator. Key Features Highlighting Its Competitive Position: Accessibility : Adobe Express is free to start and offers premium plans for advanced features, competing with free or low-cost open-source alternatives like Canva, GIMP, and Inkscape. Ease of Use : Its drag-and-drop interface and pre-designed templates cater to beginners and non-designers, appealing to those who might turn to simpler, open-source tools. Cloud Integration : As part of the Adobe ecosystem, Adobe Express integrates seamlessly with other Adobe Creative Cloud tools, providing a blend of simplicity and professional functionality that open-source software may lack. Target Audience : Focuses on small businesses, educators, and social media managers rather than professional designers, aligning with the core audience of many open-source design tools. While Adobe Express simplifies the design process, it leverages Adobe’s branding and ecosystem, positioning it competitively against both open-source and commercial design platforms. Here are some videos created by students after 30-minute lectures: While Adobe continues to lead in professional and enterprise markets, the growth of open-source software highlights shifting user preferences towards affordability, accessibility, and community-driven development. To stay competitive, Adobe must continue innovating while addressing pricing and user needs concerns.

The overwhelming recent AI development can be an exciting era, just like the 2000 Internet Dot-com bubble. In addition to AI, there are BI, EI, CI, SI, CQ, SI, AEI, and more. Before you start learning how to use AI tools, it is important to keep yourself updated with digital technologies; therefore, it is better to get a basic understanding of the differences between  Artificial Intelligence (AI) ,  Business Intelligence (BI) , and  Human Intelligence (BI) . Human Intelligence : Naturally occurring cognitive abilities in humans encompassing emotional, creative, analytical, and practical skills developed through experience, learning, and social interaction.   Learning  is a  key component of Human Intelligence, where humans learn from personal experiences, emotions, and social interactions. This adaptive learning process allows them to navigate life's logical and emotional aspects and apply knowledge flexibly. Decision-Making:  Balances logical, emotional, and ethical factors in decision-making, with the ability to consider abstract concepts, values, and uncertainties. Emotional Intelligence : Inherently emotional, allowing for empathy, emotional reasoning, and interpersonal understanding, which are crucial in personal and social dynamics. Creativity : Innately creative, generating new ideas, art, inventions, and solutions from imagination, experience, and abstract thinking. Limitation : Subject to cognitive biases, emotional influences, and errors in judgment, but highly flexible and capable of intuitive leaps. AI (Artificial Intelligence)  is machine-based intelligence designed by humans. It uses algorithms to perform learning, reasoning, and problem-solving tasks, simulating human cognition. Learning : AI learns from data inputs and adjusts its responses through machine learning algorithms. It can self-improve based on past performance. Decision-Making :  AI can make decisions based on pre-programmed logic or data patterns, but it lacks the emotional context and subjective judgment that are integral to Human Intelligence. Emotional Intelligence : Lacks proper emotional understanding or empathy. It can simulate emotional responses but does not experience emotions. Creativity : AI can produce creative outputs but follows programmed patterns or learned data, not innate imagination. Limitation : Limited by data, algorithms, and current technology; lacks common sense, subjective judgment, and deeper understanding beyond data. BI (Business Intelligence) refers to technology-driven processes that analyze business data and support decision-making. It aggregates, processes, and presents data insights for business purposes. Learning : Uses historical and current data to provide insights but does not “learn” or adapt independently. It provides information for human analysis rather than adapting itself. Decision-Making :  BI provides data-driven insights and recommendations but requires human intervention for decision-making. It does not have autonomous decision-making capabilities. Emotional Intelligence : Emotionally neutral, purely data-driven without interaction with human emotions or social contexts. Creativity : Non-creative, as BI is designed for data processing and reporting rather than generating novel ideas. Limitation : Limited to structured data analysis and does not handle unstructured data or adapt in real-time without human input. EI: Emotional Intelligence | EI is different from traditional intelligence (IQ), as it focuses more on soft skills and emotional handling rather than cognitive abilities. Social Skills : Proficiency in managing relationships, building networks, finding common ground, and building rapport. Self-Awareness : The ability to recognize and understand one’s emotions and how they affect thoughts and behaviour. Self-Regulation : The ability to control or redirect disruptive emotions and impulses and to think before acting. Empathy : The ability to understand the emotions of others and respond appropriately. Motivation : The ability to harness emotions to pursue goals with energy and persistence. IQ: Intelligence Quotient | IQ measures a person’s cognitive ability or intelligence compared to others. IQ tests assess various mental abilities, such as reasoning, problem-solving, math skills, memory, and spatial awareness. The results are used to quantify intelligence and are often expressed as a number, with 100 being the average IQ score. Cognitive Abilities : IQ tests measure a range of cognitive functions, including: Verbal comprehension : Understanding and using language effectively. Logical-mathematical reasoning : Solving mathematical problems and logical puzzles. Working memory : The ability to hold and manipulate information mentally. Perceptual reasoning : Visual and spatial problem-solving. Educational Assessment : Used to identify learning abilities and needs. Job Placement : Some industries use IQ tests in recruitment, particularly for roles requiring problem-solving or analytical skills. Research : IQ scores are often used in psychological and sociological studies to explore cognitive abilities across populations. Narrow Scope : IQ tests primarily focus on cognitive abilities and do not measure creativity, emotional intelligence (EI), practical skills, or social intelligence. Cultural Bias : Some tests may be biased toward certain cultural or educational backgrounds, leading to inaccurate assessments of individuals from diverse backgrounds. EQ: Emotional Quotient | commonly called Emotional Intelligence (EI) . It represents an individual’s ability to recognize, understand, manage, and influence their own emotions and the emotions of others. EQ is considered a crucial aspect of interpersonal skills and is increasingly valued in personal and professional contexts. CI - four possible meanings: Cognitive Intelligence (CI)  is related to logic and problem-solving abilities. Competitive Intelligence (CI) : Gathers and analyzes market information to inform business strategies. Cultural Intelligence (CI) : Refers to the ability to navigate and work across different cultures. Continuous Integration (CI) : A software development practice to improve code quality and collaboration. CI(1): Cognitive Intelligence | This is the traditional form of intelligence typically measured by IQ tests. It involves thinking logically, solving problems, planning, comprehending complex ideas, and learning from experience. Cognitive intelligence is closely linked to analytical and reasoning skills and is often associated with academic or professional performance. Key features include Logical reasoning, Problem-solving skills, Verbal and mathematical abilities, Memory and information processing. CI(2): Cultural Intelligence | Cultural Intelligence refers to the ability to relate to, understand, and effectively work with people from different cultural backgrounds. This form of intelligence is increasingly important in globalized work environments, where cross-cultural interactions are frequent. Cultural awareness: Understanding one’s own culture and that of others. Cross-cultural communication: Effectively interacting across cultural boundaries. Adaptability: Adjusting behavior and communication to work in diverse cultural settings. Empathy: Understanding different perspectives shaped by cultural influences. SI - four possible meanings: Social Intelligence (SI) : The ability to navigate social environments and relationships. Spiritual Intelligence (SI) : Awareness of deeper values and existential understanding. Sensory Intelligence (SI) : The ability to effectively process and respond to sensory input. System Integration (SI) : Combining subsystems into a unified operational system. Standard International (SI) Units : The globally accepted measurement system for physical quantities. SI(1): Social Intelligence | Social Intelligence refers to the ability to understand and manage social relationships effectively. It involves recognizing social cues, understanding group dynamics, and navigating interpersonal interactions with empathy and understanding. Social Intelligence is important in personal and professional settings, impacting leadership, communication, and teamwork. Social awareness : Recognizing the emotions, intentions, and dynamics of others. Relationship management : Building and maintaining positive relationships. Empathy : Understanding and sharing the feelings of others. Conflict resolution : Managing and resolving interpersonal conflicts effectively. CQ: Cultural Intelligence |  This refers to an individual’s ability to relate to and work effectively in culturally diverse situations. It is essential in today’s globalized world, where cross-cultural interactions occur daily in business, education, and social environments. Cultural Intelligence is similar to Emotional Intelligence (EQ) but focuses explicitly on cross-cultural understanding and adaptability. There are four components of CQ: Cognitive CQ  (Knowledge), Motivational CQ  (Drive), and Metacognitive CQ  (Awareness). Differences between CQ and EQ: CQ  focuses specifically on cross-cultural understanding and adaptability, while EQ  (Emotional Intelligence) focuses on understanding and managing one’s own emotions and the emotions of others, regardless of cultural context. AEI(1): Artificial Emotional Intelligence | AEI refers to developing AI systems that can recognize, understand, and even simulate human emotions. While traditional AI focuses on cognitive tasks such as problem-solving and data analysis, AEI adds a layer of emotional awareness, allowing machines to interact with humans more empathetically and intuitively. Emotion recognition : Using facial expressions, voice tone, and other cues to detect emotions. Emotion simulation : Enabling AI to express emotions through speech, text, or avatars. Emotional response : Tailoring responses in an emotionally intelligent way, adapting the tone and message according to the user's emotional state. AEI(2): Adaptive Emotional Intelligence | Adaptive Emotional Intelligence refers to the ability to adjust one’s emotional responses in various situations to achieve better outcomes. It involves being aware of one’s emotions and the emotions of others and adapting behaviour accordingly. It goes beyond essential emotional intelligence (EQ) by focusing on flexibility and adaptability in emotional responses. Self-awareness : Recognizing and understanding one’s emotional reactions. Empathy : Understanding the emotions of others and adjusting behaviour to foster positive interactions. Flexibility : Adapting emotional responses depending on the situation and the needs of those involved. As technology evolves, the interplay between various forms of intelligence—artificial Intelligence (AI), Business Intelligence (BI), Emotional Intelligence (EI), cultural intelligence (CQ), and more—shapes how we solve problems, make decisions, and interact with the world. These complementary intelligences empower individuals and organizations to harness data, emotions, culture, and social dynamics for meaningful innovation. Integrating these intelligences opens the door to enhanced decision-making , improved human-machine collaboration , and a deeper understanding of diverse perspectives . From adapting to cultural nuances with CQ to leveraging AI for data-driven solutions, the potential for growth is vast. We can build environments that promote empathy, creativity, and strategic thinking by fostering a balanced approach to intelligence. As we progress, the fusion of human intelligence with advanced technologies ensures a more inclusive, informed, and adaptive future. Whether exploring AI-driven innovations or expanding your emotional and cultural competencies, staying ahead in this multifaceted intelligence landscape is essential. Follow the latest insights and developments on this transformative topic to stay inspired and keep evolving your understanding of intelligence. Together, we can create a world where technology enhances, rather than replaces, the value of human connection and intelligence.

(Post created in 2019 and updated in 2024) What is Adobe Photoshop? Photoshop is a Raster Image editor, which means it is best to be used for pixelated images - web graphics, social media images, professional photography, artwork, or professional mockups. The features of Photoshop include but are not limited to layers, filters, image adjustment, photo editing, animation, simple video editing, simple 3D rendering, etc. Adobe Photoshop has been labelled a legendary graphic design, as we can find the definition even in the Cambridge Dictionary or Wikipedia . What is my opinion of Adobe Photoshop? With 20+ years of graphic design teaching experience, Adobe Photoshop used to be the only software that can do what it is supposed to, especially for web graphics creation. However, in recent years, with the emergence of open-source or affordable software like GIMP, Pixlr (X or E), Affinity Photo, PicMonkey; or even Canva, Snappa, Visme, Befunky, Gravit, and much more are threatening this legendary position due to the affordable pricing range, free trails with easy-to-use WYSIWYG (What You See Is What You Get) strategy. Especially during the pandemic, many schools are forced to conduct online. Due to the licensing issue, many of my graphic design course outlines were forced to change to open-source software. Surprisedly, students tended to like open-source software like GIMP or Krita more than Adobe Photoshop. The Historial Development of Adobe Photoshop (Graphic Version) Adobe Photoshop, first released in 1988, has become the industry standard for digital image editing and graphic design. Here’s a brief history: 1988 – The Beginning Photoshop was created by Thomas and John Knoll. Initially, it was developed as “Display” to show grayscale images on a monitor. It caught the attention of Adobe, which acquired the distribution rights, and the software was renamed Adobe Photoshop. 1990 – Photoshop 1.0 The first official version, Photoshop 1.0, was launched. It offered basic features like the ability to edit pixel-based images, layers, and some simple effects. It quickly became popular among designers and photographers. 1992 – Photoshop 2.0 Photoshop 2.0 introduced the landmark feature of layers , allowing users to manipulate different elements of an image independently. This greatly expanded creative possibilities. 1994 – Photoshop 3.0 This version saw the introduction of the Photoshop Plugin Architecture , enabling third-party developers to create plugins that expanded the software’s functionality. 1998 – Photoshop 5.0 Adobe added adjustment layers , layer styles , and vector shapes  in this version, providing greater flexibility in image manipulation. 2003 – Photoshop CS (Creative Suite) Adobe introduced Photoshop CS as part of the Adobe Creative Suite , marking the transition to a new, more integrated way of packaging Adobe software. This version brought smart objects  and raw file processing . 2005 – Photoshop CS2 Photoshop CS2 introduced the content-aware fill  tool and non-destructive editing , both of which revolutionized editing workflows. 2013 – Photoshop CC (Creative Cloud) Adobe shifted to a subscription-based model with Photoshop CC , offering regular updates and new features via the Creative Cloud. Cloud storage, improved collaboration tools, and integration with other Adobe apps became key features. Present Day Photoshop continues to evolve with powerful AI tools, enhanced filters, improved 3D design capabilities, and mobile versions, like Photoshop Express and Photoshop for iPad. Its integration with Adobe Sensei (AI-powered tools) has further enhanced automation and creativity. Photoshop’s longevity and adaptability have made it a cornerstone of digital design, widely used by photographers, graphic designers, illustrators, and artists. The side effects of Photoshop in the Media Industry Photoshop has revolutionized the media industry by providing powerful tools for image enhancement and manipulation. However, its widespread use has also introduced significant side effects, particularly in shaping societal perceptions and media ethics. Here are some of the primary concerns: While Photoshop offers unmatched creative freedom, ethical practices are essential to mitigate its adverse effects on society and maintain trust in the media. Photoshop Manipulation  refers to the creative process of altering or enhancing images using Adobe Photoshop or similar software. This technique ranges from simple adjustments, like color correction, to complex edits involving transformations, layering, and special effects. Photoshop Diaster refers to instances where digital editing using Adobe Photoshop or similar tools results in mistakes that are overly obvious, comical, or problematic. These errors often occur in advertising, fashion photography, or media, where unrealistic or poorly executed edits can spark public backlash or ridicule. The Impact: These disasters can harm a brand’s credibility, create PR crises, and provoke public criticism. They have inspired humor online, with websites like Photoshop Disasters  chronicling such errors. Click here for more information on Adobe Photoshop , Adobe Illustrator , Adobe Indesign

This is a short video about exploring the bustling city of Hong Kong at night. While Hong Kong is famously known as a shopper's paradise, there is so much more to discover beyond shopping. Visitors can enjoy stunning views of the city from high altitudes, savor delicious local cuisine, celebrate vibrant festivals, watch exciting sports competitions, and visit iconic movie locations throughout the city. Shooting technique | Zoom, Pan, Tilt, Truck, Pedestal Video Editing technique | Zoom, Blur in & Out, Mask out, Continuity, Washout, Morph, Wip Hand Title | Chinese New Year Decoration in Hong Kong | 2019 Duration | 01:09 Link | https://youtu.be/eZFEkAv56Cs

What is the WYSIWYG platform? WYSIWYG stands for "What You See Is What You Get," meaning what you see is what you will obtain. This nickname describes the software where the final design demonstration is available with content development. The term "WYSIWYG" (what you see is what you get) was first used in computing in 1974, when Karen Thacker commented on the Xerox Alto and its Bravo program. ( https://www.tiny.cloud/blog/history-of-cms-wysiwyg/#:~:text=The%20first%20reported%20use%20of,is%20what%20I%20get%3F%E2%80%9D .) WYSIWYG is often pronounced as Wizi-wig. One of its main applications is WEB design. The software allows the resulting page to be shown precisely or similarly to what was designed by the author. In other words, the WYSIWYG editor or program is the one that allows developers to see the result of what will look like if the interface or design is made. The text editing software is designed for editors to allow users to create and manipulate content visually. These tools ensure that the way content appears on-screen resembles how it will look once published, providing a seamless transition from design to final output. WYSIWYG is designed to be a more user-friendly platform compared to earlier web design methods, which required separating web page planning into two parts: Programming and Design. With WYSIWYG, designers can save valuable time as the platform automatically generates programs, allowing them to focus on the creative aspects of their work. WYSIWYG has three levels: composition, layout, and preview. From the user's perspective, the composition mode sees something similar to the ending result, equal to the final preview. HTML software of this WYSIWYG can be described as a user interface that allows users to see something very similar to the result while creating a website. The earliest WYSIWYG software would be Adobe FrontPage or Macromedia Dreamweaver. Users can display on the screen how a document will appear when printed on paper or, in this article's case, in a Web browser. The editing software allows designers to change a document's layout without typing the HTML or CSS code. As a professional web designer, I have used much of the WYSIWYG application in the past 30 years. Even though it is one of the most complex publishers, Dreamweaver has been a software design and coding industry standard. Adobe Dreamweaver offers an excellent display mode to users, but beginners can only fight with a basic understanding of HTML and WEB standards. Nevertheless, this is an excellent tool for starting and for professionals. In addition, many new easy-to-use website builders, such as WIX, Weebly, etc., have emerged. Those are very user-friendly and include web hosting services, which are very popular nowadays. One of the significant disadvantages for a web designer is the limitation on website modification. Those website builders will not allow designers or developers to insert any programming code, which limits flexibility. They aim to send an easy-to-edit platform for users to edit websites instead of hiring a designer and creating many add-on apps for user purposes. From a website owner's point of view, it will cost much less than hiring a professional web designer. The development time for a non-web designer to learn can be very costly; add-on apps are also needed with an unlimited monthly cost. However, they also have significant advantages, such as creating an easy tool for existing designers to create web pages quickly. Some standard critical features in a WYSIWYG editor: Text Formatting : Options to apply bold, italics, underline, font styles, sizes, and colours. Paragraph Styling : Features for alignment, indentation, bullet points, numbered lists, and line spacing. Media Embedding : The ability to insert images, videos, audio files, and other media elements directly into your content. Hyperlinks : Creating clickable links to other web pages or documents. Table Insertion : Adding and editing tables with customisable rows and columns. Undo/Redo Options : Easily correct mistakes with options to undo or redo actions. Code View : An option to switch between visual and HTML code views for greater control. Spell Check : Inline spell-checking for error-free content. Drag-and-Drop : Easily move and arrange content elements by dragging. These features simplify content creation, making it accessible for users without coding experience. They are commonly used in content management systems (CMS), email marketing platforms and website builders.

(Content created in 2018, updated in 2024) Twitter is a platform where friends, family, and colleagues can communicate and stay connected by exchanging quick and short messages called "tweets." It can be used to share news and entertainment while connecting with friends. According to statista.com , the United States has the highest number of Twitter users, with 106.23 million. Following it, the top five countries include Japan, India, the United Kingdom, and Indonesia. (statists, 2024) Who owns Twitter? The American company X Corp. owns Twitter. Elon Musk acquired Twitter in October 2022 for $44 billion and established X Corp. to succeed Twitter, Inc. in March 2023. Musk is the chairman and chief technology officer of X Corp., while Linda Yaccarino is the CEO Twitter is a platform that integrates multiple forms of online communication, primarily characterized by its 140-character limit for each post, known as a Tweet. When you sign up for Twitter, you can share updates, follow other users to see their tweets, and send them direct messages or public replies. Twitter has become a significant news source, especially as people share updates during breaking events. Many users share links to interesting web content, engage in conversations about trending topics, and post photos, videos, music, and real-time event updates. 2006: The Beginning Twitter was founded by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. The first tweet, “just setting up my twttr,” was posted by Jack Dorsey in March. 2007: Rapid Growth Twitter gained traction during the SXSW festival, showcasing its potential for real-time updates. Introduced the term “tweet,” which quickly became synonymous with posting updates. 2010: Trending Topics Launched Trending Topics  to highlight real-time popular hashtags and discussions. Reached a milestone of 50 million tweets per day. 2013: IPO and Vine Twitter went public, with its IPO valuing the company at $31 billion. Launched Vine, a platform for six-second looping videos. 2017: Character Expansion Increased the tweet character limit from 140 to 280, allowing users to express more. 2021: Audio and Leadership Change Introduced Twitter Spaces , an audio chat feature. Jack Dorsey stepped down as CEO, succeeded by Parag Agrawal. 2022: Elon Musk’s Acquisition Elon Musk acquired Twitter for $44 billion, bringing new leadership and ideas. 2023: Rebranding to X Rebranded as X  in July, replacing the blue bird logo with a black-and-white “X.” Launched new features like long-form text, monetization, job search, and audio-video calls. Transitioned its domain from Twitter.com  to X.com . Twitter’s transformation into X marks a bold journey from a microblogging platform to an all-encompassing “everything app " that aims to revolutionize digital interaction. The Evolution of Twitter into X: A Bold Rebranding by Elon Musk In July 2023, Twitter underwent a significant transformation, rebranding itself as X  after being acquired by Elon Musk in 2022. This rebranding introduced new features and changes that marked a departure from its iconic identity while sparking both intrigue and controversy. Key Changes in X’s Rebranding Logo : The iconic blue bird was replaced with a sleek black-and-white “X,” symbolizing the platform’s new direction. Domain Name : The website address shifted from Twitter.com  to X.com , reflecting its updated branding. Features : X introduced innovative features like long-form text posts, account monetization opportunities, audio and video calls, and even job search capabilities. Removed Features : Legacy Twitter features, such as Circles, NFT profile pictures, and pronoun customization in profiles, were removed as part of the overhaul. Musk’s Vision for X Elon Musk envisions X as an “everything app,” aiming to integrate social networking with functionalities like banking and shopping to create a unified digital ecosystem. Controversies Surrounding X’s Rebranding The rebranding has not been without challenges: Content Issues : The platform has faced criticism for viral misinformation, hate speech, and antisemitism controversies. Account Management : Suspensions of journalists’ accounts and labeling media outlets as “state-affiliated” have raised concerns about censorship. User Experience : The abrupt rebranding, with minimal notice to users, drew criticism for its execution. Despite the controversies, X represents Musk’s ambition to redefine social media’s role in daily life. As X evolves, its success in becoming the “everything app” will depend on how it addresses these challenges and adapts to user needs. Case Studies: How Twitter Contributed to Donald Trump’s 2016 Election Victory Twitter was a game-changer in Donald Trump’s 2016 presidential campaign, serving as a powerful tool for connecting with voters and influencing public discourse. By leveraging the platform’s immediacy and accessibility, Trump communicated directly with millions, bypassing traditional media filters and amplifying his reach. One of the most significant advantages Twitter offered Trump was its immediacy and accessibility. His tweets resonated with voters who felt disconnected from the mainstream political establishment, fostering a sense of authenticity. By directly addressing trending issues and attacking opponents, Trump shaped public discourse in real-time, keeping his name consistently at the forefront of political conversations. Twitter also enabled viral content through hashtags and memes, sparking organic engagement beyond his follower base. This created a ripple effect, spreading his messages widely and reinforcing his campaign’s visibility. According to the Pew Research Center, social media, including Twitter, was a leading news source for many Americans during the 2016 election, highlighting the platform’s influence on shaping opinions. However, Twitter's role wasn’t without controversy. Research revealed that bots and fake accounts amplified political content, including Trump’s tweets, contributing to misinformation and polarization. In summary, Trump’s innovative use of Twitter helped him dominate the digital landscape, making the platform a pivotal element of his 2016 electoral success. Trump’s mastery of Twitter gave him a competitive edge, allowing him to dominate the digital landscape and connect with voters in unprecedented ways. The platform’s real-time nature and global reach made it a game-changing tool in the 2016 election. References : • Pew Research Center, 2016. • Journal of Communication, 2017. • Statista, 2024. https://www.statista.com/statistics/242606/number-of-active-twitter-users-in-selected-countries/

Content marketing is an effective way to start, maintain, and build a relationship with customers by delivering content that helps them meet their exact requirements and wants. Content marketing goes by several names, including custom media, custom publishing, and branded content. It can take many forms. It could be an article, video, or blog post. Whatever your choice of name for this kind of marketing, it boils down to one key point: If you are not content marketing, you are not marketing. What is Content Marketing? Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and ultimately drive profitable customer action. Unlike traditional advertising, which directly promotes a product or service, content marketing focuses on delivering information or experiences that provide value to the audience. Key Elements of Content Marketing : 1. Value-Driven : The content is designed to inform, educate, or entertain rather than directly sell. 2. Targeted : It is tailored to meet the specific needs of a defined audience. 3. Consistent : Regular updates help build trust and engagement over time. 4. Multi-Platform : Content can take various forms such as blogs, videos, infographics, podcasts, and social media posts. Successful Examples of Content Marketing Red Bull: Extreme Content Red Bull doesn’t just sell energy drinks—it markets an active lifestyle. Its Red Bull Media House  creates high-quality videos, blogs, and social media content focusing on extreme sports and adventurous activities. The record-breaking Stratos space jump  video exemplifies their focus on creating exciting, shareable content. Link: https://www.redbull.com/ HubSpot: Educational Blogging HubSpot, a leader in inbound marketing software, built its brand by offering free educational content like blogs, webinars, and eBooks. They focus on helping businesses with marketing, sales, and customer service strategies, showcasing their expertise while attracting new leads. Link: https://www.hubspot.com/ Coca-Cola: Share a Coke Campaign Coca-Cola’s Share a Coke  campaign personalized bottles with common names, encouraging customers to share pictures on social media. The campaign leveraged user-generated content, increasing brand engagement and global sales. Video about the Campaign: https://www.youtube.com/watch?v=2X8Bd3-G6IU Glossier: Community Content Glossier, a beauty brand, focuses on user-generated content and community-driven marketing. They share real customer reviews, photos, and stories on social media, building authenticity and a loyal following. Link: https://uk.glossier.com/ GoPro: User-Created Videos GoPro capitalizes on user-generated content by encouraging customers to share videos shot using its cameras. This strategy highlights the product’s capabilities and creates aspirational content for potential buyers. Link: https://gopro.com/ Why These Examples Work Relevance : Each campaign resonates with its target audience. Engagement : They actively involve the audience through participation or highly relatable content. Shareability : Successful content marketing often includes elements that make sharing easy and appealing. These examples underline the power of content marketing in building brand awareness, fostering trust, and ultimately driving customer loyalty.